IndustriesMedia & Entertainment
Media · OTT + broadcast

AI for tagging, recommending, and dubbing at scale.

Content-metadata pipelines, recommendation engines, AI-assisted dubbing across 12 Indian languages, and rights-ops copilots for OTTs and broadcasters.

Indian content is multilingual, multi-format, and exploding in volume. We build the AI layer that makes catalogues searchable, viewers engaged, and rights ops sane — for OTTs, broadcasters, and content studios.

The numbers
4
media clients
12
Indian dub languages
≥98%
tag accuracy on test set
100K+
assets indexed
Clients
Regional OTTContent studio
⌖ The reality on the ground

Where it's breaking.

Catalogue searchability

Lakhs of hours of content with thin metadata. Search is keyword-only when it should be semantic and scene-aware.

Recommendation cold-start

Indian OTTs see new users with sparse signals. Default collaborative-filtering models stall on cold-start cohorts.

Multilingual reach

Dubbing at scale used to be a 6-month process per language. AI-assisted dubbing collapses it — without losing performance quality.

Rights ops opacity

Content rights are tangled across territories, windows, and platforms. Spreadsheets-as-truth doesn't scale.

▣ What we ship

Solutions tuned for media & entertainment.

01

AI content tagging

Scene-aware tags, named entities (actors, locations, IP), shot-level metadata, content-safety flags. Editorial review built in.

02

Recommendation engines

Hybrid models — collaborative + content-based + cohort-aware — tuned for cold-start and multilingual catalogues.

03

AI-assisted dubbing

Scripted-translation + voice-cloning across 12 Indian languages, with QC checkpoints and human voice-direction on the loop.

04

Rights-ops copilots

Contract intake → rights extraction → window/territory model → conflict detection. Audit-ready and finance-friendly.

◇ In the field

Selected case studies.

Regional OTT
100K+
assets indexed

Catalogue-wide content tagging

Scene-aware tagging across a 100K-asset catalogue. Editorial review on flagged scenes. Search recall up 3.1×.

Multilingual content studio
faster dub turnaround

AI-assisted dubbing pipeline

Multilingual dubbing across 5 Indian languages, with human voice-direction on the loop. 8× faster turnaround per asset, no quality regression.

▢ Compliance + posture

Built for the regulators.

  • Content-safety filters per platform / regulator (CBFC, IT Rules 2021)
  • Rights-data audit trails
  • DPDP Act 2023 alignment
  • ISO 27001 / SOC 2 Type II ready
? FAQ

Common questions.

Quality of AI dubbing — how good is it really?

Good enough that a human voice-director is editing rather than recording from scratch. Per-language voice models retrained on target talent. Final cut is always human-approved.

Can you integrate with our existing CMS?

Yes — we've integrated with Brightcove, JW Player, custom MediaCentral installs, and India-built OTT CMSes. Two-way sync via API or message queue.

Recommendation engine — replace or augment our existing?

Augment, almost always. We sit alongside your existing recsys, score in parallel, and surface lift on a designated test cohort. Promote when the lift is real.

Now booking Q4 2026

Let's build the
next chapter of your business.

Quick chat on WhatsApp. We'll scope your web, app, or AI build, show you a reference architecture, and price the first slice.

80+
shipped projects
12
industries
ISO 9001:2015
certified
98.4%
CSAT