Case Studies›D2C apparel brand
Headless · D2C apparel

Headless Shopify + AI replatform.

Migrated a D2C apparel brand from Online Store 2.0 to Hydrogen, layered cohort-aware recommendations and AI search. +42% conversion in 90 days.

Shopify Online Store 2.0 hits a ceiling fast — page speed, recommendation depth, and personalisation all stop scaling. We migrated to Hydrogen, kept the admin and checkout the team already knew, and unlocked the layers that move the conversion needle.

The headline
+42%
conversion lift
Profile
  • ClientD2C apparel brand
  • PillarProduct Build
  • IndustryE-commerce / D2C
+42%
conversion lift
+31%
AOV lift
≥95
Lighthouse perf
90 days
to live
⌖ The brief

What they asked for.

Hit a clear conversion ceiling on default Shopify? Migrate to a headless storefront, add cohort-aware recommendations and proper site search, without breaking the admin or checkout the team already runs on.

▣ How we approached it

The approach.

01

Hydrogen migration

Next-gen Shopify storefront on React Server Components — SSR by default, edge-cached, mobile-first.

02

AI search + recommendations

Hybrid retrieval (BM25 + dense embeddings + reranker), cohort-aware models for repeat shoppers.

03

Performance budgets in CI

Lighthouse + Web Vitals enforced on every PR; regressions block merge.

04

Lifecycle CRM rewired

Klaviyo flows hooked into the new event model — proper cohorting on browse, purchase, return.

◇ What we shipped

Deliverables.

Hydrogen storefront

SSR, edge cache, structured data, optimised for mobile.

AI search + recs

Hybrid retrieval, cohort-aware models, A/B-tested promotion.

Lifecycle CRM hooks

Klaviyo flows on a clean event model, proper cohorts.

Returns + CX

AI classifier on return reasons, agent-assisted refund/replacement flow.

↑ Outcomes

The numbers.

+42%
conversion lift
+31%
AOV lift
90 days
kickoff to live
⌘ Services in this build

What it took.

Service
Web App Development
See details Service
RAG & Knowledge Systems
See details Service
Agentic Systems
See details Service
Social Media Marketing
See details
⊞ Industry context

E-commerce / D2C

Headless Shopify and custom storefronts, AI search and recommendations, returns and CX automation — built for India-first brands going global.

See industry page

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